About Force 8

Force 8 Photo Digital began life in Hong Kong in 1991 as a photography business owned and operated by Canadian national Randolph Lagerway.

In the early years we shot mainly executive portraits, special events, and editorial features including magazine articles/covers for various Hong Kong magazines including Asiaweek, Asian Business, Institutional Investor, Travel News Asia, Electronic Business Asia, EDN Asia, Telecom Asia and more.

We were creating impressive in-camera special-effects for our IT clients, but in 1994 the addition of computer technology allowed us to really weave some serious magic. A special-effects niche opened up to us in the Asian-based high-tech industry. Texas Instruments, Intel, Motorola, O2 Micro and Fujitsu Microelectronics commissioned us to produce futuristic-looking magazine covers, graphics and full page magazine advertisements.

The arrival of the internet allowed us to easily communicate with our clients around the world. Not bound by the constraints of overnight courier delivery, we could now work with overseas clients in real time. Last minute changes could be made, transmitted overseas, reviewed and approved in time to meet critical production deadlines.

As our reputation spread overseas, we began receiving commissions by clients that we had not actually met in person. We didn’t meet our contact at Fujitsu until after we had been working together by phone, fax and email for three years! Similar for O2 Micro in California. Now we routinely communicate electronically with our customers around the globe.

in 2001 Force 8 Photo Digital set up on Sunshine Coast of Queensland, Australia to expand its operations into the Australian marketplace.

Since then Force 8 has forged a name for itself as a highly respected and reliable photography studio serving local, regional and international clients. We routinely steal commissions from our competitors because of our creative skills, reliability and unbeatable customer service.

Gradually we added capabilities in the internet arena not just to produce photography and graphics, but to design websites and help others do so. Now, through our creative arm – f8media – we help companies excel on the internet through intelligent online marketing and creation of highly usable and successful websites. Our approach differs from the run-of-the-mill web designer in that we undertake a thorough analysis of the business to articulate its unique selling proposition, decide who we want coming to the site, what those users want, and what we want them to do. Once the site is live, we proceed to market it intelligently and cost-effectively. f8media web design services now range from a simple website review to production of e-brochures to design of complex e-commerce sites.

More recently we launched our online photo library – SunshineCoastPhotos – to allow time-poor clients to quickly source and download aerial and lifestyle images from around the Sunshine Coast and south to Bribie Island, Brisbane and Cleveland, Queensland. This site offers amazingly professional photography from $18.80 for instant download. The handy search tool allows searching by suburb or keyword.

Here at Force 8, we care about the environment, and we are proud to declare that we are reducing our carbon footprint through a number of initiatives.

  • All of our staff drive fuel-efficient vehicles, scooters, or ride bicycles to work.
  • We turn off all electrical items (apart from our small fridge of course) each evening before departing the office.
  • We only run the air conditioner during the warmer months.
  • We use green cleaning products.
  • We have a plant in our office.
  • We operate a paper-recycling scheme through the Endeavour Foundation.
  • We use AGL’s 100% carbon offset GREEN energy.

Whatever your photographic requirements, Force 8 Photo Digital has the creative juices, experience and professionalism to partner with you to create amazing imagery.